![]() And while not every consumer may recognise a Dior saddle bag, everyone can read the words “Christian Dior” printed on the side of the brand’s popular book tote. ![]() Large, impossible-to-ignore logos serve as mobile billboards. And oftentimes, because it’s canvas, it can be the right price as well.” Tote ManiaĪt a base level, totes are as much a marketing tool as a fashion statement – there’s a reason brands like Outdoor Voices and Reformation give them away. “Now, it’s adding colour and novelty to something that you can easily buy and wear. “Totes have always been a really great seller,” said Wendi Koletar, the owner of Austin, Tex.-based boutique Kick Pleat. Typically made from cheap, durable fabrics, the bags provide brands a relatively affordable blank canvas, so to speak, to express their style. More than a post-pandemic trend, the revival of the tote is more of a return to the status quo: Carryalls have been a staple in any bag lineup for decades, with an option for every budget. During New York Fashion Week, Bottega Veneta is collaborating with The Strand on three leather bags, “an homage” to the Manhattan bookstore’s carrier totes. Bean is seeing the strongest demand in a decade for its signature canvas “Boat and Tote,” which has gotten a fashion twist from customers who add cheeky embroidery. Today, consumers are gravitating towards more utilitarian, less luxe fabrics like canvas, woven rope or raffia, as well as light-hearted touches like bright colours and ironic sayings.īrands across the pricing spectrum are attempting to cash in. In a survey conducted by BoF Insights for The New Era in Designer Bags report, 71 percent of women in a high-net-worth panel said they are more likely to purchase a tote than another type of bag, compared to 56 percent selecting a shoulder bag and 45 percent selecting a crossbody bag. Hybrid work schedules mean that people have to have a bag that they can cart everything they need for a day’s work from the office to the home and back again. Now, with airports and commuter trains bustling again, totes are experiencing a resurgence. Google searches for totes dropped to a five-year low in April 2020. But during the pandemic, the sturdy style hit a low point when work-from-home mandates and postponed vacations seemed to spell extinction for bags designed to lug stuff around. ![]() After years of domination from the teeny-tiny purse - some so small they couldn’t even fit an iPhone - consumers are moving towards something a bit more practical: the tote.īags like the Louis Vuitton “Neverfull” or Goyard “Saint Louis” are longtime best sellers.
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